ABOUT US​

Whilst developing brand propositions and ideas, and bringing them to life through Digital media and platforms, we also recognise the Customer experience (CX) or the interactions and experiences a customer has with the brand or business throughout the customer journey. A customer who has a positive experience with a brand is more likely to become a repeat and loyal customer.

Gaining valuable insights is the key to hitting the bulls-eye in connecting brands with consumers. And consumer data forms the richest source of insights.

Meaningful analytics of consumer data and its interpretation from a marketer’s perspective is the backbone of a lot of what we do, and forms the process from which we create incisive ideas. 

KEY PILLARS

Customer Delight

Customer experience (CX) or the interactions a customer has with the brand or business throughout the customer journey or buying process is of great  importance. A  customer who has a positive experience with a business is more likely to become a repeat and loyal customer. Customer journeys are strongly correlated with improving business relationships and growth outcomes, in fact even more than touchpoints.

In partnership with Active Campaign as their Reseller and as Implementation Experts, our CXA platform helps you set up and execute and monitor targeted, omni-channel marketing campaigns

Customer Delight

Customer experience (CX) or the interactions a customer has with the brand or business throughout the customer journey or buying process is of great  importance. A  customer who has a positive experience with a business is more likely to become a repeat and loyal customer. Customer journeys are strongly correlated with improving business relationships and growth outcomes, in fact even more than touchpoints.

In partnership with Active Campaign as their Reseller and as Implementation Experts, our CXA platform helps you set up and execute and monitor targeted, omni-channel marketing campaigns

Pulse​

We place great emphasis on the fundamental truth that data by itself means little. And the larger the volume of data, by itself it can just mean a data overload.

However, when analysed with the help of the right technology and tools keeping towards addressing specific and well defined goals, powerful and meaningful insights can be extracted from data which makes it invaluable.

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Just as we have evolved and grown through a constant process of learning, we believe strongly in the benefits of equipping resources with the most appropriate skillsets through imparting training and transfer of
knowledge.

CLIENTS

We are proud of our past experience with a portfolio of clients that’s diverse across categories and has enabled us put insights to work through implementation of campaigns across varied channels through an integrated approach.

PEOPLE

Our core team comprising highly experienced and passionate senior marketers bring together their diverse skills and knowledge yet single-mindedly focus on the power of insights and knowledge to mentor and fuel new ideas and thinking.

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Salim Khubchandani

Chief Marksman | Managing Director

Having spent over 15 years by now in Malaysia, On-Target founder Salim brings with him vast earlier experience from the many roles he has held in Brand Management, Database Marketing and Integrated Communications in agencies in different parts of the region.

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Michael Quay

Head of Intelligence | Director

Michael has over two decades of experience as a very senior strategic planner working on a plethora of blue chip clients such as Celcom, Boh Tea, Malaysia Airlines System, Unilever, Shell, Ford, HSBC and DTC (DeBeers). Armed with wide regional exposure, Michael has worked overseas in Taiwan, Hong Kong, Detroit and China.

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Purnima Joshi

Head of AMMUNITION

Over two decades of experience in editing, publishing, design and creative content development across all channels. Played roles which required creating and managing internet and intranet platforms. Creative and Content development for websites and blog posts. Founder of SWAP, a platform promoting sustainability and the circular economy.

 

PARTNERS

We strongly believe in the power of mapping out customer journeys and automation in personalising the experience towards aiding through lead generation, conversion and post-purchase and use. 

We have thus joined forces to synergies and and have partnerships with global partners whom we represent in Malaysia and India.

Analytics - Insights - Education

Contact Us

On-Target Marketing solutions sdn bhd

Malaysia : 
Salim Khubchandani
Mob : +60 19 2008833
email : [email protected]
India :
Purnima Joshi
Mob : +91 98505 89480
email : [email protected]

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