Just as we have evolved and grown through a constant process of learning, we believe strongly in the benefits of equipping resources with the most appropriate skillsets through imparting training and transfer of knowledge.
Are you and your company Digital-ready?
In today’s highly competitive marketplace and the era of digital transformation, online channels and platforms dominate and no brand can afford to ignore the digital and social media space which is proven in terms of overall efficiency across parameters, and ROI. Marketers who embrace and are equipped with the latest in online marketing skills in a very rapidly evolving digital arena, will always have an edge for their brands.
Insights for Brand
Harnessing Insights for Product and Communications
In the development of cutting-edge and cluuter-breaking ideas, a very crucial input or component is the insights or understanding of the mindset of consumers and their buying behaviour. Insights can be obtained through various sources such as primary market research and questionnaires or speaking with target segments, secondary research or these days, even through analysing social media content and conversations between customers. Competitive and marketplace insights can be obtained through market visits, and industry insights can be obtained through secondary research.
In other words, there are increasing number of sources for obtaining different types of insights, provided one knows what one is seeking to find out.