About the Workshop

In today’s highly competitive marketplace and the era of digital transformation, online channels and platforms dominate and no brand can afford to ignore the digital and social media space which is proven in terms of overall efficiency across parameters, and ROI. Marketers who embrace and are equipped with the latest in online marketing skills in a very rapidly evolving digital arena, will always have an edge for their brands.

The workshop is approved by Human Resource Development Fund (HRDF), Malaysia, hence companies subscribing to HRDF are entitled to nominate participants FREE of cost, subject to their obtaining approval from HRDF. 

Learn from the experts to garner more traffic and advocacy for your brand through an in-depth understanding of how the measure, analyze and grow traffic to your online channels through incisive strategies. Use established and scaled tools and techniques including Google Analytics, SEO and Paid Search as well as using a digital approach to market across platforms. Real use cases bring to life cutting-edge strategies, implemented efficiently to get optimized outcomes.

The workshop is approved by Human Resource Development Fund (HRDF), Malaysia, hence companies subscribing to HRDF are entitled to nominate participants FREE of cost, subject to their obtaining approval from HRDF.


This workshop would greatly benefit those whowish to learn the essentials of Digital Marketing for their roles in positions like : Enterpreneurs / Startups, Brand Managers / Product Managers, Social Media Executives, Digital Marketing Executives, Small/Medium Companies, Marketing Managers, General Managers and others who need to grow their brands using powerful digital media and channels.



Day One       : Wed, 23rd January 2019

8.30 a.m     : Registration

9.15 a.m      : Introduction & Course Roadmap

9.15 a.m      : Digital Marketing and its Role in the Overall Marketing Mix

10.30 a.m   : Tea / Coffee Break

10.45 a.m   : Targeting Strategies

12.30 p.m   : Lunch Break

1.30 p.m     : Understanding Websites and Landing Pages – Key Essential

3.00 p.m    : Tea Break

3.15 p.m .   : Driving Traffic to Websites and Landing Pages

4.45 p.m   : Review of Day One Learnings

5.00 p.m   : Close

Day Two      : Thurs, 24th January 2019

9.00 a.m     : Analysing Website Traffic & Google Analytics

10.30 a.m   : Tea / Coffee Break

10.45 a.m   : Search Engine Optimisation (SEO) Success Fundamentals

12.30 p.m   : Lunch Break

1.30 p.m     : Driving Paid Traffic 

3.00 p.m    : Tea / Coffee Break

3.15 p.m     : Social Media as Key Digital Marketing Platforms

4.15 p.m     : Putting it to work through the mindset

4.45 p.m    : Summarisation of Learnings

5.00 p.m    : Close

Meet the Faculty

Salim Khubchandani

Salim Khubchandani is an entrepreneur and digital marketer, having founded  On-Target, an award-winning agency. Being passionate about data, he strongly believes in the role of analytics to understand and delve deeper into consumer insights and digital marketing to forge strong relationships between brands and consumers. Salim has worked with leading blue-chip brands and communications agencies overseas as well as in Malaysia, including Philips, M&C Saatchi and WPP’s OgilvyOne Worldwide and J. Walter Thompson.

Teng Chan Leong

Teng Chan Leong is a senior digital strategist with a strong digital background in a multinational conglomerate and successful startups. As a technology expert with strong business  process knowledge, ChanLeong combines digital and social strategies with analytical thinking and data analytics skills towards ultimate problem solving. Chan Leong is an alumnus of Carnegie Mellon University in the US and the Axiata Young CEO Development Programme.

Alan Khoo

Alan Khoo is a Licensed Master Practitioner of NLP and has been conducting training programmes for his clients while in the various capacities of the businesses he runs.His training and coaching is designed to help those who wish to find fulfilment and purpose in their jobs and careers regardless of whether they are currently successful or not. He is also a business coach, helping first-time self-employed businesspersons learn the all-important psychological and mental skills.


Venue :

Jalan PJU 5/1,
Kota Damansara,
47810 Petaling Jaya,
Selangor, Malaysia

How to Register

To Register :

1. If you are seeking HRDF funding, log in to your HRDF portal and find this course (Course ID : 1000113196) and obtain HRDF approval for the persons you wish to nominate to attend the course. Simultaneously rush the form below to us to block the seats for you.

2. If you are not seeking  HRDF funding, just complete the form below and send it across and we will be in touch with you soonest to help with the registration. 



(For registrations before 15th Jan 2019)

Normal Registration Fees @ RM1,950 + 6% SST per attendee.

Above Fees include Tea/Coffee, Lunch and Course Material provided at end of course to those who attend.