In collaboration with MDEC (Malaysia Digital Economy Corporation) and HRDF Claimable
 Venue : ADAX (Asean Data Analytics eXchange), Bangsar South, Kuala Lumpur

Time : 9.30 am to 5.30 pm

                                                                                                                                   REGISTRATION FEE : RM750/- ONLY                                                                                                                                                                                                                                                                                                (10% DISCOUNT                                                                                                                                                                                                                                                                              FOR 3 PAX OR MORE REGISTERING THROUGH SAME COMPANY                                                                                                                                                                                                                                                                                OR                                                                                                                                                                                        FOR REGISTRATIONS WITH PAYMENTS MADE AT LEAST TEN (10) DAYS BEFORE DATE OF SESSION) 


Brought to you by On-Target in collaboration with MDEC (Malaysia Digital Economy Corporation), this one-day HRDF Claimable workshop would cover key concepts such as :

Web and Social Analytics, given that the internet and with it the web and social media has been singularly responsible for the data explosion in recent times, and continues to offer huge data opportunities

Segmentation and different types of segmentation as well as targeting strategies based on behaviour, psychographics and value segmentation.

Lifetime Value of Customer, hence the vital importance of retaining customers (beyond just acquiring them) and evaluating potential lifetime value of different segments of customers, and treating different segments accordingly.

The workshop will bring concepts to life with the help of use cases as well as demonstration of a toolkit that helps measure effectiveness.

Who Should Attend

Covering some of the key topics in Analytics which are essential from a Marketer’s perspective, this workshop would benefit mid and senior level marketers and sales professionals responsible for measuring outcomes of their efforts, to include :

Brand Managers/Sr. Brand Managers

Marketing Managers/Sales Managers

GMs/CEOs of Startups



9.15 am : Registration

9.30 am : Introductions & Ice Breaker

9.45 am : Introduction to Marketing Analytics :
                   * What is Analytics
                   * Ladder of Analytics

11.00 am : Tea/Coffee Break

11.15 am : Web Analytics & Customer Segmentation
                       * Introduction to Google Analytics and Power of GA
                       * Web metrics
                       * Segmentation

12.45 am : Lunch Break & Networking

1.45 pm : Social Analytics
                   * Social Metrics
                   * Ads Analytics

3.15 pm : Tea/Coffee Break

3.30 pm : Marketing Effectiveness & Customer Lifetime Value
                     * Measuring Marketing Effectiveness
                     * Customer Lifetime Value

Meet the Trainer

Salim Khubchandani

SALIM KHUBCHANDANI – CONSULTANT & TRAINER is an entrepreneur and digital marketer, having founded On-Target, an award-winning agency. He strongly believes in the role of analytics to understand and delve deeper into consumer insights and digital marketing to forge strong relationships between brands and consumers. Salim has worked with leading blue-chip brands and communications agencies overseas as well as in Malaysia, including Philips, M&C Saatchi and WPP’s OgilvyOne Worldwide and J. Walter Thompson.


Analytics - Insights - Education

Contact Us

On-Target Marketing solutions sdn bhd

Malaysia : 
Salim Khubchandani
Mob : +60 19 2008833
email : [email protected]
India :
Purnima Joshi
Mob : +91 98505 89480
email : [email protected]

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