InsightS

Pulse

Our strengths in analytics and rummaging through volumes of data towards ultimately extracting insights helps to keep a finger on the pulse of the customer.

We thus get to the heart of matters through precise diagnostics and advising on a prognosis and solutions for the brand, working in partnership with brand teams through a consultative approach.

Analytics for Insights

Data Analytics

When analysed with a keen and probing eye and minds powerful at ideating, data takes on a whole new meaning in the form of insights which can lead to winning predictions and solutions for brands.

We possess a passion for data and strong domain knowledge acquired through decades of experience and working across very diverse categories and brands. Further, we embrace technology and our knowledge of machine learning, data visualisation and other emerging data analytics tools enriches our offering for brands and brand custodians with whom we work as partners.

Even with decades of experience and seniority, we roll up our sleeves and and work with our developers, and programming and coding knowledge helps us execute the solutions even better.

Web Analytics &
Performance Marketing

We consult for brands and work with a variety of online tools towards a performance driven approach to marketing.

We constantly benchmark against key performance indicators set for the brand and with a thorough understanding of Google Analytics, Search Engine Optimisation, Google Ads, Programmatic buying platforms and Social Media platforms and analytics tools implement result-driven campaigns based on insights already available or acquired and towards gathering even more intelligence about the consumer.

Social Listening & Analytics

We monitor the voice of the consumer and keep a tab on the buzz out there about brands with the help of social listening tools, some of which we even represent and help to extend their global footprint through strong partnerships.

Use of social analytics and listening enables us to provide valuable inputs to brands and brand custodians on the performance of their various social platforms and content as well as measuring the sentiment of the market towards the brand and its competitors thus enabling exploit opportunities we foresee or overcoming threats and perceived weaknesses.