On-Target’s , transformative journey of two decades of marketing communications now fuses with the cutting-edge field of consumer neuroscience.
Our mission has always been to unravel the complexities of human mindsets and behavior, and today, we utilize an array of sophisticated tools, both device-based and psychological, each carefully chosen to address specific business challenges and enhance our understanding of consumer behavior.
Our evolution from comprehensive CRM programs and digital marketing strategies to neuromarketing is a testament to our commitment to deep consumer insight. In our pursuit to understand the subconscious drivers of consumer behavior and identify, measure and address cognitive load and friction which ultimately affects consumers’ engagement with brands, we employ a diverse range of tools.
Each tool opens a window into the consumer’s mind, allowing us to tailor marketing strategies that are not only effective but deeply rooted in scientific understanding.