ABOUT US
On-Target’s transformative journey of two decades of marketing and communications now fuses with the cutting-edge field of consumer neuroscience.
Our mission has always been to unravel the complexities of human mindsets and behavior, and today, we utilize an array of sophisticated tools, both device-based and psychological, each carefully chosen to address specific business challenges and enhance our understanding of consumer behavior.
Our evolution from being an award -winning brand and creator of comprehensive CRM programs and digital marketing strategies to neuromarketing is a testament to our commitment to deep consumer insight. In our pursuit to understand the subconscious drivers of consumer behavior and identify, measure and address cognitive load and friction which ultimately affects consumers’ engagement with brands, we employ a diverse range of tools.
Each tool opens a window into the consumer’s mind, allowing us to tailor marketing strategies that are not only effective but deeply rooted in scientific understanding.
We believe that the key to marketing success lies deep within the consumer’s mind. Our journey began with crafting bespoke Customer Relationship Management (CRM) programs and designing intricate customer journeys, each tailored to the unique preferences and behaviors of the audience. As digital horizons expanded, we embraced the challenge, leading groundbreaking digital marketing campaigns and making waves in the world of social media.
Our relentless pursuit of learning to understand consumer mindsets better has led us to the fascinating world of consumer neuroscience. Here, we merge science with strategy, employing specialized tools and advanced techniques to delve into the subconscious drivers of consumer behavior. This approach allows us to uncover insights far beyond traditional methods, offering our clients a deeper, more nuanced understanding of their target market.
KEY PEOPLE
Salim Khubchandani
Doctoral Student, Entrepreneur, Consultant and Mentor. With a keen desire to understand human mindsets, Salim is pursuing Doctoral studies to understand aspects of buying behaviour, with the help of consumer neuroscience tools.
Four decades of work experience across various marketing roles including setting up a CRM and digital marketing company he founded in Malaysia. Salim also mentors students for Marketing and Data Analytics. Early on in his career, he created and launched Taj InnerCircle, a chainwide Customer Affinity Program for Taj Group of Hotels, India. Salim blends academics and learning with marketing practice, in his consulting role as Insights Specialist, and is a member of the team working on Gen AI projects with a large global consulting firm.
Michael Quay
Demonstrated history of working in the marketing and advertising industry since over three decades, as Director of Brand Strategy with multinational agencies including JWT and M&C Saatchi, on a diverse portfolio of brands including Ford, DeBeers, HSBC, Celcom, Boh Tea, Honda, Alliance Bank, and several blue chip names.
Presently Managing Partner of his own creation The Refinery a brand consultancy for several leading brands in the region, Mike has been instrumental in nurturing strategy and works alongside senior management, marketing and brand teams towards crafting their brand vision and strategy. Michael is skilled in Digital Strategy, Integrated Marketing, Advertising, Brand Architecture, and Digital Marketing.
CLIENTS
For over two decades, we’ve specialized in marketing and communications consulting, collaborating with diverse clients across various sectors. Our experience across diverse industries equips us with a unique perspective, enabling us to apply cross-sector best practices and insights to your brand’s challenges.
Central to our approach is an in-depth understanding of consumer mindsets, driving effective solutions to enhance brand engagement throughout the consumer journey. We thrive on uncovering insights that resonate, ensuring lasting impact and success for our clie.
PARTNERS
We partner with Blickshift, a leading visual analytics software from Germany. This has been developed combining cutting‑edge visual analytics expertise and years of research to powerfully capture, analyze, and interpret eye‑tracking data. Blickshift Analytics is the flagship platform for deep, versatile analysis of eye‑tracking and multimodal data.
It is hardware‑independent, performs full local processing, and crafts insights through dynamic AOIs, heatmaps, scan paths, over 20 built‑in metrics.