At On-Target, we believe strong partnerships are the foundation for delivering world-class neuroscience insights to our clients.

Over the past two years, we have worked closely with Blickshift, a global leader in advanced eye-tracking and visual analytics, to successfully implement pioneering projects across India and Malaysia.

Together, we have conducted cutting-edge studies on the Gen Z segment, unlocking deeper subconscious insights that help brands and institutions sharpen their strategies. This collaboration has already benefited leading names such as Reckitt, Malaysia, and Sri Balaji University, India, among others—bringing science-driven clarity to brand communication and consumer understanding.

Blickshift GmbH. a spin‑off from the University of Stuttgart’s Institute for Visualization and Interactive Systems (VIS) translates top-tier visual analytics research into real-world tools used globally across psychology, usability, automotive, med‑tech, market research, and beyond.

Its founders bring deep expertise in software, pattern recognition, and eye‑tracking visualization, and  remain rooted in innovation and scientific rigor.

Blickshift combines cutting‑edge visual analytics and years of research to powerfully capture, analyze, and interpret eye‑tracking data.