Neurolens: Unveil the Sub-conscious

 Brands invest millions in producing marketing content to engage consumers and thereafter support it with media weights.

Over 90% of consumer decisions are made in the sub-conscious. So do you know if your message is really having the desired impact?

Traditional research no doubt may tell part of the story. The subconscious ultimately drives behavior, yet it often goes unspoken.

What you risk

  • Mis-reading true consumer intent, hidden within the sub-conscious, which often even the consumer cannot tell you
  • Missing the true emotional cues that drive loyalty.
  • Missing to capture the attention of the consumer within the first second, which is all the time you have to do so.
  • Overspending on ineffective campaigns

NeuroLens goes deeper

  • Unveil true sub-conscious reactions to your campaigns
  • Identify points of friction or cognitive load that create resistance  towards engagement
  • Access deeper, sharper, actionable insights to develop high-performing creative and media strategies.

Your consumers are speaking. Their sub-conscious is louder than words. Don't let precious insights slip away.

Schedule your Free, No-obligations consultation today!

The NeuroLens Toolkit

Our toolkit comprises a suite of tools and a recommendation on which tool is most appropriate is made as part of the study design we propose, based on the  objectives, and our assessment of cognitive factors to be evaluated. 

  • Eye-Tracking – where attention really goes

  • Implicit Association Tests (IATs) – subconscious associations

  • Galvanic Skin Response (GSR) and Heart Rate – emotional arousal

  • Facial Expression Decoding – micro-emotions, revealed

Why trust us

  • Combining with global partners to offer decades of  combined marketing + neuroscience + data science  expertise

  • Proven insights delivered for global brands across India & Malaysia

  • Adherence to timelines, with cost-effective studies (neuro study thresholds reached with smaller samples)

  • Consultative approach to understand the situation at hand and propose appropriate solution