NeuroLens: Unveil the sub-conscious for real insights

 Brands invest millions in producing marketing content to engage consumers and thereafter support it with media weights—but do you know if your message is having the desired impact?

Traditional research no doubt may tell part of the story. The subconscious ultimately drives behavior, yet it often goes unspoken.

Our solution, NeuroLens:

  • Goes deeper than surveys and focus groups

  • Reveals truths consumers can’t always articulate

  • Delves into subconscious to understand points of cognitive friction

  • Delivers sharper, deeper and actionable insights that optimize your campaigns.
 
Unveil authentic sub-conscious consumer reactions to brand and communication messages, with clarity you can trust.
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I'd like to meet, and find out if my communication is really working with my consumer. Get in touch with me for a no-obligations chat.

The NeuroLens Toolkit

Our decades of experience as marketers enables us to understand the task at hand for the brand, and propose the most appropriate design. Projects conducted along with knowledge and expertise to analyse large volumes of data using sophisticated statistical tools, combine with our  marketing experience to enable us extract powerful consumer insights.

We believe these alongside your brand expertise would make us a great fit as your real insights partner.

 Our toolkit comprises a suite of tools and techniques. A decision and recommendation on which technique or tool is most appropriate is made as a part of our study design we propose, based on the  objectives, and our assessment of cognitive factors to be evaluated. 

  • Eye-Tracking – where attention really goes

  • Implicit Association Tests (IATs) – subconscious associations

  • Galvanic Skin Response (GSR) and Heart Rate – emotional arousal

  • Facial Expression Decoding – micro-emotions, revealed

Threshold samples in neuroscience are reached quickly, keeping implementation time low and total costs manageable.