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Gleanings

We keep pace with rapid developments by putting our own communication skills to work through contributions in the form of blogs and articles.

Consumer Insights Or Inciting Consumers?

As we continue to live in a world increasingly driven by the internet and the massive amounts of data that’s gushing out of it, we are …

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Is Data A Four-Letter Word?

Enough has been written over the past few weeks about the latest Facebook data-leak scandal, so when I settled to put together this piece, I decided not …

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With Data, Keep Your Eyes On The Stars, And Feet On Ground

Last week, when my car insurance policy came up for renewal, being somewhat indifferent towards the brand since there had been no engagement with it anyways over the past three …

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