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As we continue to live in a world increasingly driven by the internet and the massive amounts of data that’s gushing out of it, we are also well aware by now that this has led to significant discussion and action more recently around data privacy and protection. This process could also be a never ending one, …

Consumer Insights Or Inciting Consumers? Read More »

Enough has been written over the past few weeks about the latest Facebook data-leak scandal, so when I settled to put together this piece, I decided not to write any more about it. Most of us have read enough about it, especially since it concerns a community of which we are members, some even with multiple accounts, and …

Is Data A Four-Letter Word? Read More »

Last week, when my car insurance policy came up for renewal, being somewhat indifferent towards the brand since there had been no engagement with it anyways over the past three years, I decided to go in for an alternative provider with a better market standing and that was more convenient to purchase. Upon calling the new provider who had no data about me or my records …

With Data, Keep Your Eyes On The Stars, And Feet On Ground Read More »