On-Target | OUR ARTILLERY
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THE CORE TEAM
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Having spent over 15 years by now in Malaysia, On-Target founder Salim brings with him vast earlier experience from the many roles he has held in Brand Management, Database Marketing and Integrated Communications in agencies in different parts of the region.

Salim Khubchandani

Chief Marksman | Managing Director
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Michael has over two decades of experience as a very senior strategic planner working on a plethora of blue chip clients such as Celcom, Boh Tea, Malaysia Airlines System, Unilever, Shell, Ford, HSBC and DTC (DeBeers). Armed with wide regional exposure, Michael has worked overseas in Taiwan, Hong Kong, Detroit and China.

Michael Quay

Head of Intelligence | Director
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A senior strategic planner and seasoned marketer since two decades, YeeThong is a four-times Effectiveness Award (Effie) winner, and has experience spanning across Asian markets of Malaysia, Hong Kong, China, Singapore and Indonesia. YeeThong has spent time with multinational agencies i.e. JWT, Bates 141, DDB and M&C Saatchi working on a wide range of categories and clients, as well as playing a Marketing lead role at a global level for consumer brands.

Yee Thong Wong

Head of Intelligence | Director